For the last few weeks, the restaurant has been featured in ads for Apple’s new iPhone as a place to go if you’re jonesing for for calamari. Turns out, Cox says, that calamari was only an occasional special at the Corte Madera branch (133 Town Center). When the calls — up to 100 a day — started coming in, executive chef Aaron Noveshen quickly put it on the menu. Now, spicy fried calamari is a hot item at the Marin and San Francisco (2027 Chestnut St.) locations.