No longer would the journalism be rooted in the organic work of reporters sent into the streets to learn new things and then pull smart, balanced stories through the keyhole. Impact means prizes. Now you pick a target and, to the exclusion of all complexity, you hammer on that target, story after story. Most especially, you write additional accounts highlighting the “impact” that The Sun’s coverage has achieved — covering your own coverage — the better to show that the newspaper has effected change.
